Visual storytelling
The job, told properly. The problem, the graft, the finish. People buy the story, not the spec sheet.
Content for trades & small business · South & West Wales
Mobile-first video content
that gets you seen.
I'm Dean. I film, cut and plan content for trades and small businesses across South and West Wales, Cardiff to Carmarthen. Shot on a phone, on your site, in your van, in the real world. No studio, no fuss, no waiting three weeks for an edit.
Content that builds. Results that last.
Social media
that works
Posts and reels made for the way people actually scroll, not reheated stock footage.
Video content
that converts
Short form to stop the thumb, long form to build the trust that wins the job.
Strategy
that grows
A plan for what to post and why, so content stops being a thing you feel guilty about.
What I do
Everything that turns a good job
into content that sells the next one.
Short & long form
Reels and shorts for reach; longer pieces for the customers who want to see you know your trade.
Content strategy
What to shoot, when to post, and what it's meant to do. A plan beats posting when you remember.
Ad builds
Creative built to run as an ad, not a post you boosted and hoped for the best with.
AI automation
Captions, repurposing, scheduling. The repetitive bits handled, so more of the budget goes on the work.
Mobile-first, on site
Shot on a phone where the work happens. Less kit, less standing around, more usable footage.
In more detail
Each of these has a page of its own.
How it works
Filmed on site.
Out the door.
Four steps, no studio booking and no three-week wait for an edit. I turn up where the work is, film it on a phone, cut it short and long, and it goes out with the captions and the scheduling already handled.
Start a projectClients
Businesses I work with.
Trades, gyms, barbers, estate agents and a hotel in Ibiza. Fifteen businesses whose content I film, cut and plan.
Builders & Lofts
All Aspects Construction
Builders and loft conversions across Cardiff and Penarth.
Visit
Cardiff & Caerphilly Carpentry
Bespoke Carpentry
Cardiff & Caerphilly Carpentry
Fitted wardrobes, media walls and bespoke joinery, built to the room.
Visit
SW Flooring Restorations
Floor Restoration
SW Flooring Restorations
Victorian tile and natural stone restoration across South Wales.
Visit
Assured Electrical Solutions
Electricians
Assured Electrical Solutions
NICEIC-approved electricians serving Barry and the Vale.
Visit
Install Skips
Skip & Grab Hire
Install Skips
Skip, tipper and grab hire, plus waste management across South Wales.
Visit
Vehicle Valeting
Grove Autocare
Professional valeting for dealers, auctions and rental fleets.
Visit
Construction Labour
Grove Site Services
Skilled construction workforce and labour supply, UK-wide.
Visit
XXL Gym
Gym, Barry
XXL Gym
Family-run gym in Barry. Weights, cardio, functional and bag work.
Visit
Estates & Lettings
Nina Estate Agents
Family-run estate and lettings agents in Barry and the Vale.
Visit
Anfora Hotel Ibiza
Hotel, Es Canar
Anfora Hotel Ibiza
Beachfront hotel in Es Canar, Ibiza, with over fifty years behind it.
Visit
5 Star Barbers
Barbers, Barry
5 Star Barbers
Barbershop in Barry.
Visit
LNC Floor Coverings
Floor Coverings
LNC Floor Coverings
Carpets, vinyl and safety flooring for homes, councils and housing associations.
Visit
Dance Charity
Motion Control Dance
Inclusive community dance in Barry, for all ages and abilities.
Visit
Coffee Planet
Coffee, Cardiff
Coffee Planet
Speciality coffee shop serving Cardiff.
Visit
Maama Molitika Fitness
Fitness Coaching
Maama Molitika Fitness
Personal training and online fitness coaching.
VisitA business with:
- A clear website
- Regular content
- Good project photos
- Customer reviews
- Consistent messaging
Will usually outperform a business chasing every new platform or tool.
That's where the opportunity is right now.
On the tools
Jobs I've filmed.
Real trade work, shot on site across South and West Wales. Tap one to play. They stay quiet until you do.
About
Dean.
Mobile-first content creator for all trades and small businesses. Visual storytelling, short and long form content, content strategies, ad builds and AI automation.
The pitch is simple: most trades are sitting on brilliant content every single day and letting it drive off in the back of the van. My job is to catch it, shape it, and put it in front of the people who are about to need you.
Strategy. Content. Trust.
Where I work
Content for trades,
South & West Wales.
Most of the filming sits within an hour of Cardiff and I cover the width of the south coast from there. If your job is out west, it gets its own day booked in rather than being squeezed around something closer to home.
Cardiff & the Vale
Cardiff · Penarth · Barry · Cowbridge · Llantwit Major · Dinas Powys · Sully
The home patch, and where most of the client list already is: builders, carpenters, electricians, a gym, a barber's and an estate agent.
Newport & Gwent
Newport · Cwmbran · Pontypool · Caldicot · Chepstow · Abergavenny · Monmouth
Half an hour east on the M4. Easy to build into the same week as a Cardiff shoot, which keeps travel off your invoice.
The Valleys
Caerphilly · Pontypridd · Merthyr Tydfil · Aberdare · Ebbw Vale · Blackwood · Bargoed · Treorchy
Trade-heavy and poorly served for content. A lot of very good work up here is only ever seen by the people who paid for it.
Bridgend & Swansea Bay
Bridgend · Porthcawl · Maesteg · Port Talbot · Neath · Swansea · Gorseinon
A straight run down the M4. Swansea is a proper second city for trades and small business, and worth turning up for rather than covering from a distance.
West Wales
Llanelli · Ammanford · Llandeilo · Carmarthen · Haverfordwest · Pembrokeshire
Further out, so it's booked as a full day and usually worth stacking two or three jobs into one trip. Tell me what you've got and it can be planned around.
Further afield
Bristol · Bath · Swindon · Birmingham · London · UK-wide
Work outside Wales happens regularly. One client supplies construction labour UK-wide, another is a hotel in Ibiza. Ask and I'll work out whether it stacks up.
Before you ask
The questions that come up
every single time.
Which areas do you cover in South and West Wales?
Cardiff and the Vale, Newport and Gwent, the Valleys, Bridgend, Swansea Bay and out west through Llanelli, Carmarthen and Pembrokeshire. Most filming sits within an hour of Cardiff; anything further west gets a day booked in for it. Work outside Wales is done too, so just ask.
Do you only film trades, or other small businesses too?
Trades are the core of it, but the client list also takes in gyms, barbers, estate agents, flooring firms, a dance charity and a hotel. If the business has something worth showing people, the approach is the same.
I'm a one-man band, not a big firm. Is this worth it for me?
Sole traders are a lot of the work. Because it's filmed on a phone on your site rather than in a studio, there's no crew, no kit hire and no day lost standing around waiting for a setup.
Do I have to be on camera?
No. Plenty of the strongest content is the work itself: the problem, the graft and the finish, with no face in it. If you do want to talk to camera, it can be built up gradually rather than dropped on you on day one.
Can you film on a live site while we're working?
That's the point of filming mobile-first. A phone and a small mount fit around a working site in a way a camera crew doesn't, so the job keeps moving while it's being filmed. Site rules, inductions and anything a client won't allow on camera get sorted beforehand.
Do you just film, or do you handle the posting as well?
Either. Some clients take the files and post them themselves; others want the strategy, the captions, the repurposing and the scheduling handled, so the only job left is turning up and doing the work.
Work with me
Tell me what you're
trying to get done.
A job you want filmed, a channel that needs a plan, or an ad that needs creative worth running. Say what you need and I'll come back to you.
- Email deancedmondsmedia@gmail.com
- WhatsApp 07795 578973
- Call or text 07795 578973
- Instagram @dce_media_guy
South & West Wales. Cardiff, Newport, Bridgend, Swansea, Carmarthen. Working UK-wide.