Social media content
Social media content
you do not have to think about.
Most trades know they should be posting. The reason they are not is never that they do not care. It is that at half seven in the evening, after a day on site, picking a photo and writing a caption is the last thing left in the tank.
The problem is not the posting, it is the deciding
Every job you do throws off content. The before, the mess in the middle, the moment it comes together. It drives off in the back of the van because nobody had a plan for it.
What actually fixes it is removing the decisions. If it is already filmed, already cut, already captioned and already in a queue, posting stops being a task you have to feel guilty about.
Made for the platform, not reheated
A landscape clip squeezed into a vertical feed looks like a landscape clip squeezed into a vertical feed, and people scroll past it. Content gets cut for where it is going: vertical, sound-off, the point up front.
That is not a style preference, it is how the feeds are built. The first second decides whether there is a second second.
Consistent beats clever
A business posting something decent every week will beat one posting something brilliant twice a year, every time. The algorithm rewards it and, more importantly, so do customers: a feed that has been quiet for eight months reads as a business that might not be there any more.
That is the whole argument for having a plan rather than posting when you remember.
Before you ask
Questions that come up.
Do you post it for me, or just hand it over?
Either. Some clients take the files and post them themselves; others want the captions, the scheduling and the repurposing handled so the only job left is turning up and doing the work.
How often should a trade business be posting?
Something consistent you can sustain beats a burst you cannot. What that number is depends on how much filming we do and how many jobs you run, which is worth working out before committing to a rhythm you will drop in a month.
I have barely any followers. Is this pointless?
No. Short form is built to reach people who do not follow you, so follower count matters far less than it used to. It also does a second job: anyone who has been recommended you will look you up before they ring, and what they find is either reassuring or it is not.